Car Insurance Buyer's Guide: How to Facilitate a Deal Through Conversational Techniques

With the rapid development of China's economy, the car has become the preferred means of transportation for the public to travel. In order to protect the car owner's travel safety, car insurance has become an indispensable part of the process of automobile use. So, how to make a deal and improve the sales performance of car insurance through the opening of car insurance talk to facilitate the transaction? The following is a detailed explanation for you.

First, grasp the customer demand, find the entry point

When making an opening statement, it is important to first understand the needs of the customer so that the promotion can be targeted. For example, for young customers, you can emphasize that car insurance premiums are lower and cost-effective; for family customers, you can highlight the personal accident protection function of car insurance. Only by finding the right entry point can customers generate a desire to buy.

II. Use of terminology and demonstration of professionalism

In the process of auto insurance sales, the proper use of specialized terminology can increase the persuasive power and improve customer trust in the company. For example, in the introduction of compulsory insurance, you can mention the "third party liability insurance", in the introduction of commercial insurance, you can mention the "vehicle damage insurance, car theft insurance, driver and passenger accidental injury insurance" and so on. Through these professional terms, customers feel the company's professional and rigorous side.

Third, seize the opportunity to facilitate the transaction at the right time

In the process of dialog, we should be good at grasping the time and give timely purchase suggestions. For example, when the customer asks for premiums, you can take the opportunity to recommend higher-grade auto insurance products; when the customer expresses satisfaction, you can give a time-limited discount program, prompting the customer to place an order as soon as possible.

Fourth, listen attentively, to solve customer concerns

In the sales process, customers may have various concerns, such as insurance claims are difficult, poor service quality and so on. At this time, we need to listen patiently and give reasonable explanations and solutions to the customer's concerns to help the customer eliminate their concerns and improve the closing rate.

Fifth, heartfelt service, establish a good reputation

Auto insurance sales are not just a buying and selling relationship, but a long-term partnership. During the sales process, it is important to be attentive to your customers, provide them with quality service, cultivate customer loyalty, and build a good reputation for your company. In this way, customers will be the first to recommend your company when they meet friends and family in need of car insurance.
By following these five steps, we believe you can capitalize on business opportunities and increase the success rate of your transactions during the auto insurance sales process. Finally, I hope you will continue to grow in your sales work and provide quality car insurance services to car owners. [bt